THE ROLE OF PUSH NOTIFICATIONS IN MOBILE PERFORMANCE MARKETING

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch attribution versions offer all conversion credit report to the last touchpoint a user engages with before taking a wanted activity. This acknowledgment model can be helpful for determining the performance of your brand name awareness campaigns.

Understanding First-Touch Vs. Last-Touch AttributionLast-touch attribution models give all conversion credit history to the final touchpoint a user engages with prior to taking a wanted activity. This acknowledgment design can be useful for measuring the performance of your brand name understanding campaigns.